As "Ne Zha 2," the animated film setting China's box office ablaze, made its way to international cinemas, tickets have become hot commodities recently.
Social media buzzed with frustration as eager fans tried to secure IMAX seats, only to find the best spots were already taken. In the U.S., even major chains like AMC adjusted their schedules to accommodate the film's unexpected demand, adding late-night and even midnight screenings in New York and Los Angeles.